"Prior to using SmartMatchApp (SMA), I tested and explored several matchmaking CRM's for database management, including those built specifically for the matchmaking industry. As soon as I began my free trial, I was delighted at how intuitively SMA functioned. I continue to appreciate how easy it is to create & customize forms, manage clients and share specific client information with other matchmakers and singles. The SmartMatchApp team is continually improving the CRM by improving existing features and adding new ones. Thanks for your support and speedy response to my business concerns." ~ Carmelia Ray
About Carmelia Ray, celebrity dating expert, date coaching & matchmaking.
Carmelia has been working in the dating industry for over 24 years. She has personally interviewed over 60,000 singles and helped over 7,000 clients with their search to finding someone special. She is the featured Matchmaker on the reality TV dating show from MyxTV, "Mom vs Matchmaker." Carmelia co-hosts the annual dating coach and matchmaking conference iDate and has worked with a number of the world's leading dating sites and matchmaking organizations.
Connect with Carmelia
TV dating show:Mom vs Matchmaker
Guest Article by Carmelia Ray
This article was previously published in our newsletter in 2016, but we feel that this should be shared again amongst the thousands of people we are connected with today through our social media outlets.
Top 3 ways to grow your business & generate leads using SmartMatchApp matchmaking CRM
It's clearly no secret that social media plays a huge role in most people's lives. Every day we are plugged into what's happening on our news feeds, on Twitter, Instagram, Pinterest or whatever your chosen social platform might be. It's a great opportunity for you as the matchmaker to position yourself as the "go to expert" or "go to love advisor" when it comes to matchmaking. You can create customized forms for each of your social platforms using SmartMatchApp in order to track your leads and your marketing efforts. Consistency is key and having a strong call to action.
I am not sure about your business but I am often invited to speak at events, be a VIP guest of the next cool venue, grand opening, charity gala or meet up. When you spend a lot of time in the public networking, scouting and making yourself known in your community to the people who matter, you will be top of mind when it comes to being invited to special events. The best joint ventures will happen when you can create a win/win for your brand and for your JV partner. I recently approached the editor of a popular fitness magazine to contribute "expert dating tips" to their community of "fitness singles." My pitch was to provide valuable content to those who may be struggling to find a partner because of their hardcore fitness lifestyle, in exchange for a featured article and full page advertorial (rate card $1,500.00). I also asked for important link backs to our sites and suggested future cross promotional ideas to be exchanged at large scale events. My featured article will be published to their 100,000+ local, active & engaged readership August 1, 2016 in print and digital. I'll be using a custom SmartMatchApp form to track the conversions and sign ups for this campaign.
Blogging for larger syndicated publishers is one of the fastest and easiest ways to get your brand out there and sharing your knowledge and experience as a Matchmaker to your community. It's important to know who your target demo is and to have the demographic statistics of the publication you plan to write for. Do not miss out on opportunities to get paid for your content as well. The inside scoop you have about matchmaking is buzz worthy and often warrants a free for that content. Do not forget to end with a call to action or question to engage your readers to respond, share and of course sign up to your list or join your database. Creating a specific SmartMatchApp form to gather important information is key to generating leads and for follow up!
* If you have any questions, feel free to contact SmartMatchApp and book a personal demo with our friendly support staff. SmartMatchApp is an award winning professional matchmaking software CRM and network used by more than 200 matchmakers worldwide