Here’s why SmartMatchApp is the perfect alternative to mainstream Sales CRMs for your matchmaking business

Over the years our customers have shared with us the stories of how they tried to adapt mainstream sales CRMs to their matchmaking process.

They have also told us about how it didn’t work very well and resulted in them spending excess time and money only to find out that they were still having to work unproductively.  They often tell us they wish they found SmartMatchApp’s matchmaking CRM before implementing the other mainstream systems, which is how the idea to write this article for the entire world was born, with the goal of helping our customers make timely decisions, prevent waste of time, and to save money in future. 

As the first step, we studied the mainstream sales CRM’s that we’ve all heard of: Hubspot, Salesforce, and Zoho to name a few and made a list of them. Then we’ve had a look at all of their features and drew up a basic cheat sheet for you to compare SmartMatchApp matchmaking functionality and contrast your needs with other CRMs features. 

Take a look and see for yourself. We really hope it will help you in your search for the perfect solution for your matchmaking business (pssst… stick around until the end to see why we still think SmartMatchApp is the perfect CRM for your matchmaking needs…)

Hubspot

We constantly hear about HubSpot from our clients and they often decide to use SmartMatchApp for matchmaking together with Hubspot for sales and marketing needs. 

Hubspot is one of those companies that everyone has heard of, even if they don’t know what CRM is or what on earth it’s for. It’s a big name, no doubt. But does that mean it’s right for all your needs for your matchmaking business?

There is no denying that you get an absolutely humongous toolbox of features to use and benefit from with Hubspot, with more being added at every new level of package with increased costs. 

However, even with all of their bells and whistles, hyper-niche industries such as the matchmaking industry will still struggle to find exactly what they need and will definitely have a hard time getting the specialised support they need for the matchmaking setup.

     +  Huge range of features

     +  Very versatile

     -  Gets very expensive as features increase

     -  Too broad for hyper-niche industries

     -  Matchmaking management features missing 

Zoho CRM

Some of our clients tried to use Zoho for their matchmaking process and yet after some attempts they switched to SmartMatchApp.

With a truly spectacular range of tools that can be used by all kinds of businesses and in all industries, Zoho offers their take on a one-stop-shop for CRM software, and at a much more reasonable price than HubSpot.

However, among the entire Zoho suite, it can get pretty complicated, and some of their software is not the easiest to get to grips with. There’s no doubt that this is a high-quality CRM, but to get the most out of it you will have to do a fair bit of learning first.

Matchmaking CRM software industry has incredibly specific needs when it comes to client and contract management - the mainstream CRM such as Zoho struggles to provide those niche tools.

     +  Great range of tools

     +  Used by some big names

     -  May not be specific enough for some industries

     -  Some features are quite complicated and difficult to get to grips with

     -  Missing matchmaking management features

Pipedrive

We haven’t heard of many of our clients trying to do their matchmaking business with Pipedrive, and honestly we can't even imagine it is possible to use it as a matchmaking CRM software with the features that we reviewed. 

Focused on small businesses, Pipeline does boast an impressive range of services and functions, all of which are, as they always have been, particularly easy to use. The pricing of this CRM software may not be the cheapest, but it still comes in significantly lower than some of its bigger rivals, maxing out at just under $100 per month.

Pipeline provides a clean, sharp design but suffers from limited usability as a result. Versus some of its more customisable competitors, Pipeline sacrifices functionality for simplicity.  And yet again matchmaking functionality is completely missing.

     +  Easy to use

     +  Comparatively affordable

     -  Clean design sacrifices some functionality

     -  Very deal focused

     -  Missing matchmaking management features 

Insightly

Some of our clients were using Insightly before they settled on SmartMatchApp for their matchmaking business. 

If you like a slick and intuitive design, Insightly will be right up your street. This CRM and marketing service provider offer a wide range of features for between $29 and $99 per user, per month. Extra support, however, can come with an additional price tag and, as the company moves towards bigger business and away from small and medium sized enterprises, pricing may start to become an issue for clients lower down the corporate food chain.

Like many CRM services and SaaS model companies, Insightly are always adding to their platform, though they never compromise on their characteristically bright and simplistic design principles. However, there is a clear lack of customisable matchmaking features in comparison to SmartMatchApp.

     +  Beautiful, slick design

     +  Intuitive to learn

     -  Changing model may lead to price increases

     -  Support after purchase is lacking compared to competitors

     -  Missing matchmaking management features

SalesForce

Quite a few of our customers who used SalesForce said it was more customizable than others, yet not completely satisfactory and very expensive to customize for matchmaking business.

Using a huge range of services and features, cutting edge AI and cloud technologies, and utilising years of experience, there is no denying that SaleForce knows what they are doing and will have what you need, regardless of your industry or business. 

Available apps and integrations number in the thousands and with a slightly outdated UI, it must be noted that SaleForce does require some serious getting used, custom integrations come at a very high cost and still even after customizations the matchmaking management functionality is not easy and simple to use compared to SmartMatchApp. It is just hard to beat a matchmaking CRM that focuses on the matchmaking niche.

     +  Cutting edge features

     +  Thousands of integrations

     -  Challenging to learn and make the most out of

     -  Not the best value on the market for focused CRM solutions

     -  Expensive and not possible to custom build all features for matchmaking management

SmartMatchApp

SMA is an example of a CRM service with a focus on hyper niche markets, highly targeted and fitting their chosen industry like a glove. It is designed to cover all possible bases for any company in the matchmaking field. 

That’s not to say that all this software can do is match eligible singles, oh no. Look under the hood of this titan of match relations and you’ll see that this software can be utilised in specialised industries all over the globe. Anytime someone needs to be matched with someone else, be it for dating, business matchmaking, jobs, or mentoring, software like SMA comes into its own and blows all competitors out of the water.

In one package, SMA offers completely customizable  manual and automatic matching, email and messaging services, customisable web forms and brandings, interactive membership portals, over 2000 integrations, and an almost never-ending array of custom reporting options. Plus, the SMA team offers high-level email and phone support to all of their clients, regardless of package level, ensuring that you can make the most of all of their features and services. From the first day of your business to the day you make your first million, SMA has got you covered from branding to matchmaking and everything in between, all starting at just $30 per user, per month.

     +  Highly customisable for matchmaking management

     +  Dedicated and continuing support for you and your team

     +  Thousands of integrations

     +  Expansive range of useful, focused features

     +  Network of users to further your business connections-

     -  You didn't think we’d badmouth our own products, did you? :-)