- Why matchmaking is the key to building social, professional and business networking communities
Why matchmaking is the key to building social, professional and business networking communities
February 22, 2022
There are major changes happening to the people's value system today. In the past, it used to be that value was mostly in physical assets, property, equipment. But now people are putting more focus on digital assets such as big data, mobile technologies, social media, gaming, and even metaverse.
The newest of the 4 business value models is Network Matchmaking.
One of the newest business models among the other 4 major models to drive value outlined by Deloitte, the model is called Network Matchmaking – and it is based on creating networks and connecting individuals to provide value. These include social, professional and business networking platforms for mentorship, volunteering, caregiving, socialising, business, entrepreneurship, investment, well being, lifestyle, and more. They may sell products or services, facilitate social or business relationships, give advice, support, reviews, and collaborate. What’s exciting is that these models closely follow the pattern of the global economies. And the network matchmakers are companies who have embraced the newest technological advances today.
Community-based networking is on the rise
Community-based social, professional, and business networking is rapidly becoming one of the most significant new online forces, bringing together friends, mentors, learners, leaders, professionals, business providers, volunteers, caregivers and from other backgrounds imaginable or not yet imaginable, in order to build and strengthen community ties. In an age where equality for all is more important than ever, the importance of supporting communities for underrepresented groups has never been higher.
From women’s professional groups to volunteering and caregiving the community-based networking schemes are designed to provide education, connections, and support have proved themself to be a force to be reckoned with in the modern world.
But how would you go about building a networking community of your own? And what has matchmaking got to do with it?
Matchmaking can be one of your most powerful tools for building your online networking community. Through the use of cutting edge Matchmaking CRM software, like we offer here at SmartMatchApp, you can make it easier than ever for members of desired groups to find and match with each other to get exactly what they’re looking for.
Matchmaking is about who and when you meet
The key to building any community is timely and relevant connections. You need to be able to foster contact of your own and then, with the help of matchmaking, bring those contacts together in the most beneficial way for all parties involved. This is how successful niche communities like women’s business groups, professional and education schemes have been able to achieve such wonderful things. With the power of matchmaking, a community isn’t just built, but it can be optimised.
Social, professional and business networking communities exist because all of the people involved in them feel a connection to the group and, more importantly, because they gain something from being part of the community. When a networking organisation stops providing benefits to its members, such as mentorship and support, it tends to fall apart. Matchmaking software can help you and your community avoid that in one very simple way.
By maximising the benefits gained from each and every match made.
Mentors and mentees, leaders, volunteers, caregivers, buyers, sellers, entrepreneurs, investors, all can be matched with blinding precision to ensure maximum efficiency and top-tier results for the individuals involved and the community as a whole. It’s a win-win situation.
Everyone wins, and it’s matchmaking that got them there.
Here at SmartMatchApp, we’ve been lucky enough to have partnered with some incredible social, professional and business networking communities around the world, providing amazing services and timely connections to people from all walks of life.
Let’s meet some of them.
Mentorship and business networking communities have many positive aspects, but arguably one of their greatest strengths is empowering otherwise overlooked or underrepresented groups.
According to Chic Geek themselves, women are twice as likely as men to quit the tech industry. Representation of women across STEM industries is equally concerning, with women representing only 35% of STEM students in the UK and just 28% of the STEM workforce in the US, despite accounting for over half of college graduates.
So, Chic Geek decided to step up and make a difference. Through their ever-growing network of women in technology, they can use matchmaking to offer career pathing and mentorship to provide people with real-time advice on how to navigate the tech industry from high profile, successful professionals.
This is what mentorship networks are all about. Sharing expertise and experiences in order to help shape the future of our industries, even when there are significant and troubling barriers in the way.
TBLI - Generating impact for 25 years
TBLI leverages IMPACT through 4 business lines which serve as a growth continuum of sustainable practice for asset managers, family offices, foundations and corporations using SmartMatchApp to explore the most effective and efficient way to matchmake investors and companies in 2022.
The TBLI Expert Network (TEN) is a global network of leading experts in academia, science, finance & capital markets, business operations/industry, and enabled technologies matrixed across IMPACT and sustainability themes and geographies. Wide lens and focused perspective for your investable portfolio. They are about creating an inclusive values-based economy. The aim is to maximize investment flows into sustainability initiatives by highlighting the benefits of triple bottom line investing.
Continuing the theme of tackling oppression and unequal opportunities, this Latina Business Association is focused on empowering and supporting Latina women in their professional endeavours.
Through the use of connection events and conferences, the NLBWA provides its members with countless business networking opportunities to meet their contemporaries and potential mentors, building those professional relationships that can jumpstart any business.
The wonderful thing about mentorship, professional and business networking communities is that they so often centre around ideas of shared experience and mutual support. They are based on a foundation that goes far beyond business and money, but rather they introduce people to each other at times in their lives when they need guidance most, from someone who knows what they are dealing with.
Amgen Biotech Experience is what you might call a classic kind of volunteering and mentorship network, bringing together schools and students with real-life bioscience, as it takes place in industry. This is the kind of thing you probably think of when you hear the word ‘mentorship’ - teaching, education, and the learning experiences that can truly change lives.
With participation from around 850 thousand students, Amgen knows exactly how to use matchmaking software and networking strategies to offer the very best services and opportunities they can.
Studies have shown time and time again that hands-on learning increases the chances of learning retention and improves attentiveness and, often, interest. That is what Amgen is bringing to hundreds of thousands of students through the use of their mentorship community - hands-on experience that will stick in the minds of learners and possibly go on to shape their futures for the better.
For members of Jewish communities around the world, making Aliyah (immigrating, or ‘going up’ to the Land of Israel) is a life-changing and deeply formative act. In doing so, Olim (the name for those who are making Aliyah) must relocate themselves, their families, and their business to a different country, often in a very different part of the world, and such a major change require support.
That's where Alynu comes in. This is a mentorship network with a noble and challenging goal - to help Olim fulfil Aliyah and assist them as they settle into their new lives in Israel.
With mentors hailing from a whole host of industries and backgrounds, Alynu can offer Olim a comprehensive mentorship service of astonishing breadth. From professional endeavours to personal developments, this is a mentorship community bound by shared heritage and faith that can offer new arrivals to Israel more than just advice and guidance, but the opportunity to develop long-lasting and meaningful relationships in their new home.
Alynu is proof that mentorship networks don't just change lives, but they can help build them from the ground up, through mutual support, freely given advice, and far-reaching expertise.
How does Matchmaking Software CRM come into it?
In order to bring mentors and mentees together, you need a way to match them with each other. Matchmaking CRM tools like SmartMatchApp are the perfect way to collate data on participants and ensure that each and every match that is made can be as effective and life-changing as possible. Networks are wonderful and can lead to great things, but only if the talents of the group are being utilised and distributed to the right people, at the right time. That’s what matchmaking is so good at.
But it doesn't stop there. Matchmaking can not only make your mentorship community more effective, but it can also make it easier to find. More successful connections made will lead to much more word of mouth and buzz online, increasing your SEO ratings and industry standing. In online communities, matches make noise, and noise is free advertising.
So what are you waiting for? Mentorship communities and professional business networks are the future, there’s no doubt about that, so it's time for you to get stuck in. And, with SmartMatchApp by your side every step of the way, you’ll have the highest possible chances of some serious success.
Smart Match App is an award-winning matchmaking and membership management software CRM servicing more than 100,000 users worldwide
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